Stop the gender stereotyping!

Do you have Chromecast installed? 

Well, I’m going to say it again.  I think it’s amazing that people even think of these "complaints".  And compare this to voting rights for women?  Are you kidding me?   Why don’t you just start a petition to have a unisex; perhaps that would make you feel better.

BTW, I’m a woman, and I use one of the pool saws.  I would never have attempted to use a gasoline powered chain saw because I consider them to be dangerous.

I think this entire thread is ridiculous.  Inappropriate gender profiling?  Why do you even have time to think and talk about this? Rather petty, I think.

I couldn’t agree more with you jcart.

HSN does and wants to cater to women more so than men. There are plenty of single women out there who need these hardware tools to do what they need to do. But I don’t think your post was intended to just speak of chainsaws. In the same manner, there are men out there who are single who need home furnishings and such. But as you mentioned, HSN wants the female trade and emphasize that in the way they present their products.

Stereotyping is history, some companies just lack the sense to change.

Good grief.  Most females will not use a large bulky chainsaw.  That is a fact.  When appealing to the widest audience it is perfectly acceptable to jokingly refer to things like this. 

I worry more about the folks who become offended by every small thing.  It is not healthy to live like this.  Stress is a killer.  In five years, you won’t even remember this happened, but your heart may.

I am a chick with a chainsaw and other  power tools and I am not offended in the least.  I have worked in manufacturing jobs using powerful, dangerous machines and so I would think nothing of using a power saw.  However most of the women in my office would not think they could handle one.    Comments such as this would get women thinking  " hey maybe I can do that myself"  nothing more nothing less.      I can see both sides of this debate.   Since the majority of HSN or other shopping channels viewers  are female the comments will be geared to appeal to women.   As Massha pointed out just stating the facts would make for a very boring presentation.    I say quit making a mountain out of a mole hill and focus on more important things in life.  I also want to add that this was a spontaneous remark and that I do not support stereo typing either.

I thought the type of LBGTQ who would be interested in female garments and whatnots call themselves ‘girls’ too – so that’d be entirely appropriate, no? Another host was bashed on here for usig the term "guys" when referring to everybody. "Guys" seem to be neutral, then? But the host was thoroughly criticized for that.

Here’s a problem with complete neutrality: it does not appeal to anybody in particular. "Dear viewers and Internet shoppers, here is a chainsaw. You can saw with it, or maybe use it for other uses not prohibited by law in your location. It is a great saw." Sometimes it works. But a lot of the times it does not, because many viewers would be more likely to purchase the product if it’s sold in a way that related to them. 

I am not endorsing undue stereotyping, just saying that marketers profile their target audience and build their efforts with that profil in mind. That seems, for now, to be working.

I think Suzanne was just having a bit of fun with the stereotype that women and chainsaws aren’t supposed to go together. I agree that referring to just women most of the time neglects men and the LGBT community, but it’s their largest demographic.  Baby steps.They will get there.