King Baby

Did anyone understand what was going on during the 4 am (EST) presentation of King Baby products? Mitchell (the designer) was sitting on the far left and Helen Keaney was very far right. They couldn’t be in the same screen shot due to their physical distance. But during the entire presentation, Helen was overtly flirting with him. Does anyone know the background on that? It was awkward to watch. :-/ Interesting product line…but seems overpriced to me.